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Case Study · Analytics

Analytics that answer the real questions

GA4 setup, dashboards, and reports that make decisions obvious.

2–3 weeks GA4 · Looker Studio · Tag Manager

The challenge

Teams were drowning in dashboards but couldn't answer basic questions about which channels drove revenue.

Approach

  • Rebuild GA4 events around a clean measurement plan.
  • Model conversions and channel groupings to match the business.
  • Ship a one-page executive dashboard.
  • Document everything so the team owns it after handoff.

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