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Case Study · Digital Marketing

Multi-channel campaigns with clear KPIs

Paid, organic, and email campaigns designed around measurable business outcomes.

Ongoing engagements Meta Ads · Google Ads · Mailchimp · GA4

The challenge

SMB clients were spending on ads with no attribution and no idea which channel actually moved revenue.

Approach

  • Define one primary KPI and 2–3 supporting metrics per client.
  • Build audience segments from CRM and on-site behavior.
  • Run structured tests across Meta, Google, and email.
  • Report weekly with plain-language insights and next actions.

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